The brand's history began in 1935 under the flamboyant leadership of a man with a great deal of panache, Armand Petitjean. He was the first who want to create a French Brand that would resonate in the entire world. Lancôme affirms that happiness is the most attractive form of beauty. It is a powerfull statement, giving women the ability to unlock and create their own beauty. Day after day, Lancôme's ambition is that every woman who comes to Lancôme to be more beautiful always leaves happier.