Russian: русский
BRAND DNA: NYC Spirit, disrespectful, funny and unexpected, integrity & quality, connected, aware, up-to-date, leader. CUSTOMER PROFILE: People who are looking for wearable styles but want to differentiate themselves and want to own something exclusive from a popular international fashion brand. But also for fashion fanatics in search of the last trend with the highest purchase frequency, who like to spend more. Frame made of plastic in black and lenses made of plastic in grey.
