The DNA of the brand: to be impeccably and appropriately dressed in every situation. Modern classics for business, leisure and special occasions. Perfect outfits that emphasize the individuality of the customer and that meet the high standards of quality, design, fit and design. The target customer of the Boss Eyewear: Confident, between 25 and 60. Looking for a modern, elegant and high quality product. He wants to look impeccable and feel good at every opportunity.