Jack Daniel's Old No.7 is the world’s bestselling whiskey, which comes from America’s oldest registered distillery and is charcoal-mellowed for a uniquely smooth character and flavour. Medium Bodied. Exhibits a higher degree of fruit, developing wood notes with pronounced spice. A soft cooked fruit note glazed in brown sugar mingles with oak and grain, all underscored by a deep trace of vanilla. Pleasantly sweet with a pronounced oak that gradually fades into apple.